Lehigh University Athletics
Lehigh wins "Pack the House" Challenge
3/6/2008 12:00:00 AM | Women's Basketball
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Events at Duke,
“Pack the House” is a first-year national effort in which conferences and institutions compete to build attendance. One winner from each of the 31 conferences and one from a group of independent institutions were named. Selections were based on marketing plan creativity and attendance criteria. The NCAA will award prizes and donate $500 to the nonprofit organization of each winning institution’s choice.
“We believe the effort motivated schools to attract new fans to our game,” said NCAA Vice President for Women’s Basketball Sue Donohoe. “Campuses devoted additional time and resources to the competition. We are already being asked for information about next year. New alliances were formed among conference offices, member institutions and (NCAA) national office staff that will only strengthen efforts in the future.”
The ideas to market the games were as diverse as the membership itself. Pack the House Night was also Lehigh’s annual Girl Scout Night, as more than 150 girl scouts and brownies were invited to be in attendance along with their families. The girl scouts participated in pre-game activities with all of Lehigh’s women’s varsity sports teams and were recognized during a halftime banner parade on the court.
Other activities for that evening included the Williams Township Wildcats girls basketball team playing on the court in a halftime game.
This day was also the 22nd annual National Girls and Women in Sport Day, which honors achievements and encourages participation of girls and women in sports.
